Stop Hiring for Letters. Start Hiring for Results.
Too many companies are hiring people in safety and security because of the letters after their names like CPP, LPC, CFI, CRSP, and thinking that somehow proves they’re qualified.
It doesn’t. It proves they could pay for a course, memorize a manual, and pass a test. That’s it. I’m not knocking the value of continuing education, I’ve done plenty of it. But if you think certifications alone make someone competent in the field, you’ve already lost.
I’ve seen people with no designations handle emergencies better than someone with every certificate under the sun. Because when it hits the fan, a fire, an assault, a serious injury, or a threat to your business, you don’t have time to flip through a manual or check a compliance chart. You need someone who knows what to do because they’ve done it before. Someone who’s dealt with real people, in real time, under real pressure. Not someone who learned from a PowerPoint.
You want to know what separates the people who just show up from the people who actually protect your business?
Here it is:
Situational awareness
Street-level leadership
De-escalation under pressure
Sound judgment
Fast, logical decision making
Understanding people, not just policies
Knowing when to bend the rules and when to enforce them
These aren’t things you learn in a classroom. They come from experience, the kind you can’t fake and can’t shortcut.
Here’s the truth no one in a boardroom wants to hear: Most corporate leaders making safety decisions have no idea what actually works. They’re approving budgets, selecting vendors, and hiring managers based on resumes, not performance. They’re choosing people because it looks good on paper. Meanwhile, the folks who actually know how to keep the operation safe are being ignored, or worse, burned out and pushed out.
That’s why your safety program’s a mess. That’s why incidents keep happening. That’s why compliance doesn’t equal safety.
I was tired of watching capable professionals get passed over for flashier resumes and certifications. Tired of seeing businesses waste money on policies and programs that don’t work in the real world.
So I built a consulting firm that focuses on what actually works:
✔️ Risk assessments that find the real blind spots
✔️ Incident response planning that works under pressure
✔️ Safety training that’s practical, not performative
✔️ Security strategies that actually stop theft, loss, and liability
✔️ Hiring support to help you find the right people, not just the ones with alphabet soup behind their name
Have they dealt with real incidents?
Can they lead when it matters?
Do they understand your operation, or just theory?
Will they give you results or just reports?
If they can’t answer those questions with real stories, hard earned lessons, and actual leadership experience, keep looking.
Stop hiring based on status. Start hiring based on substance. The goal isn’t to sound smart. It’s to keep people safe, prevent loss, and protect your business.